Expertise

Creative Direction + Product Design

•Creative visionary for brands in the apparel, home, accessory, licensing, gift & beauty industries.

•Strategic content visual storytelling though color, trend and concept boards.

•Develop and manage trend-based seasonal textile collections.

•Custom hand drawing, painting as well as digital artwork.

•Create color palettes, colorways, and CAD silhouettes.

•Produce mill packs and facilitate production with factories.

•Printed and digital catalogs, hang tags and clothing labels.

•Magazine advertising.

•Trade show assets, posters, and signage.

•Brand identity or re-brand existing.

•Art Direction and design of high level, innovative, cost effective brand packaging from concept to production.

•Develop multiple creative design solutions.

•Lifestyle and product photography.

•Art direction and photo styling, editing and retouching.

•Photo shoot production + photo tech.

•Custom websites (Squarespace + Shopify), social and campaign assets, email marketing and web advertising.

•Extensive supply chain partnerships in China for sourcing, sampling and manufacturing.

Define the problem and outline the project by doing research.

Create multiple design concepts based the project outline.

Present concepts for design review and selection of final concept.

Refine final concept and proceed to production for completion of project.